SEO (Search Engine Optimization) is the process of improving a website or web page so it appears higher in search engine results (such as Google) without paying for ads.
Types of SEO
1. On-Page SEO
Optimizing the content and structure of your website.
- Use relevant keywords naturally.
- Write clear page titles and meta descriptions.
- Add headings (H1, H2, H3).
- Optimize images with descriptive file names and alt text.
- Create helpful, original content.
2. Off-Page SEO
Building your website’s authority through external signals.
- Earn backlinks from reputable websites.
- Guest posting.
- Brand mentions.
- Social media sharing (indirectly helps with visibility).
3. Technical SEO
Making sure search engines can crawl and index your website.
- Fast loading speed.
- Mobile-friendly design.
- Secure website (HTTPS).
- XML sitemap.
- Fix broken links and crawl errors.